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The Essentials of Mailchimp

Getting the Answers you need for the big Mailchimp questions...

Mastering Mailchimp can take a while…  but do you really need to?

The fact is that for most of us who are using Mailchimp, although we want to know everything there is to know about the system, the reality is that most of the time, we just need to know a few key things.

As such, I’ve collated some of the key articles I’ve written about Mailchimp and they’re all here – enjoy 🙂

Mailchimp Essential Articles

Mailchimp Audiences

Why you should only ever have one Audience in Mailchimp…

Segmenting Your Database

Using Groups and Tags in Mailchimp to segment your audience effectively.

The Mailchimp Database

Understanding how the Mailchimp database is built and the different aspects will make planning your system so much easier…

Planning Your Email System

How to plan out your Mailchimp Email system effectively.

Getting your email into the Inbox

Avoid the spam folder and get your message where it needs to be

A Beginners Guide to Mailchimp (video)

From zero to …almost hero – learn how to get started with Mailchimp

A Beginners Guide to Mailchimp Automations

How they work, where to start and what to do

Marketing Essential Articles

Your Customer Avatar

If you don’t know who you’re selling to, then you don’t know what to say in your marketing..

The Customer Path

It’s important to know where a potential customer is in their journey to becoming a customer…