The 5 Day Customer Avatar Challenge is currently closed – but will re-open regularly throughout the year

If you want to make sure you’re in the loop the next time it opens, then just complete this form (or any on the page) and you’ll be added to the pre-registration list.

…and of course take some time to learn a bit more about the Challenge and how it can help your marketing.

By subscribing you’ll receive emails from us relating to Mailchimp and Marketing, and details of the 5 day Customer Avatar challenge. Your email will be managed in accordance with our privacy policy which you can here.
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Attention Business Owners, it’s time to build your Marketing Secret Weapon!

Find your Perfect Partner &  Supercharge your Marketing

The Chimp Answers FREE 5 Day Customer Avatar Challenge

 

The most important part of any marketing activity is understanding who it’s targeted at.

If you don’t know who you’re focused on, you don’t know what to say to them, when to say it and where they can hear it.

Sign up for our FREE 5 day Customer Avatar challenge (when it re-opens) to find your Perfect Partner

By subscribing you’ll receive emails from us relating to Mailchimp and Marketing, and details of the 5 day Customer Avatar challenge. Your email will be managed in accordance with our privacy policy which you can here.
Unsubscribe at any time.

Finding the Perfect Partner for your business

We all want a potential customer to fall in love with us.

❤️ Someone who loves you, values you and thinks you are the best thing ever ❤️

❤️ Someone who comes back and buys from you again and again ❤️

❤️ Someone who upgrades and invests and sees the value you deliver ❤️

❤️ Someone who can stop telling everyone how great you are ❤️

Finding that perfect partner for your business could have a massive impact on your success.

…but how do you know who they are, what to say and how to say it to turn them into someone who loves your business?

The most important element of any marketing campaign is who the activity is targeted at.

…and yet so many businesses don’t understand or haven’t developed a clear understanding of their “who”, and end up with ineffective and badly targeted marketing, wasting valuable time and money for their business.

Building a clear Customer Avatar for their product/service will ensure that all marketing is focused on the right person, and that not only is it delivered at the right time and in the right place, but has a message that stimulates action.

I call the Customer Avatar a “secret weapon” for marketers, but the fact is that it shouldn’t be secret… it should be something everyone understands and uses… which is why I developed this 5 day challenge to help

Robin Adams

Marketer, Chimp Answers

Building a Customer Avatar for your Perfect Partner

Building a Customer Avatar is something every business needs to do, to ensure that their marketing works, and over 5 days, I’ll guide you through the steps involved in crafting a Customer Avatar thats right for your business, that you can use to focus and clarify your marketing activity (and thus stop wasting time and money)

What you get:

  • A daily email linked to a video which covers the topic of the day and shows how you can do it yourself with a screen capture.
  • Access to a special Facebook group purely set up to support the challenge where you can ask questions and share your results with the others.
  • Post Course Access to the materials for a limited time to help reinforce the activity and the ability to get permanent access for you and your team.

At the end of the week, you’ll have created a complete Customer Avatar and understand how to use it to improve your marketing and communication.

Every single Business needs their Perfect Partner

and the longer you leave it to find them, the more time and money you’re wasting on ineffective and inefficient marketing.

The Action Plan

How to find your Perfect Partner in 5 Days 

Over the 5 days, I’ll be showing you how to create your Customer Avatar, the personification of your Perfect Partner.

We’ll use a Customer Avatar Worksheet to structure the exercise and each day we’ll add to the avatar focusing on different elements to build the complete picture.

We’ll also look at how to use your Customer Avatar to attract your perfect partner, and ensure they fall completely in love with you.

…and there will be lots of tips along the way to make the most of your marketing.

Here’s a daily plan of the activities and topics that will be covered…

Day One – Match.com

The first step of finding a perfect partner is to understand what yourself and what you’ve got to offer… and then use that to find the perfect match.

Day Two – First Date
Once you know yourself, it’s time to start understanding who your perfect partner is, and build out some of the more obvious aspects of their life… and maybe get an insight into their average day.
Day Three – Going Steady
OK, so you’ve found someone who fits the bill, who you “hope” is the one… but do you have any idea of what’s under their skin, what’s going on behind the face?… It’s time to dig a bit deeper.
Day Four – Moving In Together
You might know more about them now, but what do they like to do, where do they like to hang out, where can you see them that they love to go back to again and again.
Day Five – Time for a Ring?
So you’re ready to close the deal?… but what do they think about you and what you’ve got to offer?… They may seem perfect, but you need to know they’re right for you, and that you are right for them.
Plus before we start, we’ll go over some of the basics so you are ready to hit the ground running… and of course once we’ve built your Avatar, you’ll get guidance on how to use it to make the most of your marketing.

The most important part of any marketing activity is understanding who it’s targeted at.

If you don’t know who you’re focused on, you don’t know what to say to them, when to say it and where they can hear it.

Sign up for our FREE 5 day Customer Avatar challenge (when it re-opens) to find your Perfect Partner

By subscribing you’ll receive emails from us relating to Mailchimp and Marketing, and details of the 5 day Customer Avatar challenge. Your email will be managed in accordance with our privacy policy which you can here.
Unsubscribe at any time.

Your Expert Guide

OK... so why should you trust me on this (and I appreciate that it's key you do if you're going to get the results you need!)

My name is Robin Adams, and I'm the cheeky "thumbs-aloft" guy in the picture.

Cheesy right?

I know, but I kinda like it and if you ask those who know me, the image is pretty appropriate - positive, upbeat and passionate about what I do.

I've been involved in marketing my entire adult life (I got a marketing degree back when there weren't many places that actually did marketing degrees!) and since then I've worked in companies big and small, both agency and corporate, developing my marketing chops (and a learning a bit of sales too!). I've now racked up over 25 years experience.

Back in 2009, I started my own marketing agency, and since then have helped small businesses get to grips with their Marketing, both from a strategy point of view but also from an actual technical implementation view.

I'm fortunate to be the perfect blend of "Marketeer" and "Geek", and as such can not just look at things from a top-level strategic point of view, but have the skills and experience to actually implement a lot of what I talk about - which is a pretty unique combo nowadays.

So what about Mailchimp?

Mailchimp is something I've used since 2009 and over the years, being a bit geeky, I've really gotten under it's skin to learn as much as you can about it.

In late 2015, I realised that there was an opportunity to niche what i do down specifically into Mailchimp, offering support to businesses and individuals to help them get the more from it.

I started running training courses as well as handling a number of clients Mailchimp accounts, and then, in spring 2016, launched Mailchimp Answers as a group on Facebook, to build a community of users who could help others who were struggling with Mailchimp.  Since then, the group has steadily grown and now has over 9,000 members - it's the worlds largest community of Mailchimp users!

Mailchimp Partner Logo

My understanding and knowledge of Mailchimp continues to grow and in early 2019 I became a Mailchimp partner and am listed in the Mailchimp expert directory.  Mailchimp don't let just anyone become a Mailchimp partner - only about 30% of applications succeed - so I was especially happy to get in! I've also completed their certification course too!

Something else you should know about me...

One other thing you should know about me is that I'm a fully qualified Scuba Diving instructor, with nearly 1,000 dives to my name!

I qualified as an instructor in 2004, and even though I'm 'retired' now, I've taught hundreds of people to dive and overcome their fears of putting their head underwater.

...but what's this got to do the Mailchimp you may be asking?

Well, it's given me a pretty useful structured approach to teaching... and bags of patience.

Trust me when I say that after you've tried (and succeeded) in convincing someone who's actually afraid of water to put their head under the surface and continue to breathe through their scuba equipment...

...teaching people how to be effective at Marketing and to use Mailchimp isn't that big of an issue!

So there you have it...

I'm genuinely passionate about helping people get the most from their Marketing & Mailchimp and it frustrates me to no-end when I see a business not taking advantage of an effective marketing strategy to help grow their business.

"…start getting some real results…“

I’ve known Robin for many years and behind the enthusiastic, fun and engaging personality hides the mind of a very smart, skilful and knowledgable marketing expert.

He not only understands the bigger picture and how everything fits together, but has the skills, knowledge and technical ability to actually get sh*t done for you.

So, if you are feeling frustrated wasting your time and money on bad and ineffective marketing and want to start getting some real results from your spend, then I would suggest you think seriously about working with Robin.

Stuart Morrison

Founder, Mister Metric

FAQs

Frequently asked questions about our activity?

Yep… there are always questions – I’ll put the key ones here and if you’ve got one that isn’t covered – why not drop me a direct line and I’ll do my best to answer!

 

How long do I have access to the videos?
You’ll have full access to all the resources for the course for the duration of the course and 2 weeks after. Ongoing access for the resources can be purchased if you want to continue to use the information.
Will the videos be updated?
Marketing is constantly evolving, which is why the videos will be regularly reviewed to ensure that they are appropriate and relevant.
How much does it cost?
The basic cost to get access to the resources for the duration of the course (and 2 weeks after) is £0!… FREE, Nada, Nothing…

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