Unsubscribes aren’t free…
Are you paying over the odds?
All hell broke loose in my household the other day.
Living with 2 teenage boys I’m used to conflict, craziness, and chaos but this was different. This was bad. Because as a mother I was responsible for committing “The worst crime EVER”
I had cancelled Spotify Premium.
And this is one thing I refuse to feel bad about considering the sheer amount of entertainment subscriptions we had and weren’t using.
I was literally throwing money down the drain.
Because why pay for something that you’re not going to use? Just doesn’t make sense right?
Yet here at Chimp Answers we see customers who are doing this daily.
Because if you’re on a Mailchimp Standard Account (non-legacy), then there is a high chance that you are paying for things you don’t need.
We’re talking about your Unsubscribes…
Unsubscribes aren’t a bad thing at all. Looking at your unsubscribes can actually help improve your overall success.
Having unsubscribes can give you an idea of how you are doing from an email marketing point of view.
Why? Because an unsubscribe is better than a non-open. They’re a good signal of how you’re doing and mean you’re only speaking to the people who matter.
But here’s the thing…
Mailchimp charges you for unsubscribes
Unless you’re using things like targeted social media campaigns or postcard campaigns, there is no reason to keep unsubscribed contacts live in your system – especially because Mailchimp will charge you for them.
On a legacy account? if you’re on a legacy account (If you had a Mailchimp account before May 2019 and haven’t upgraded since) you won’t get charged for unsubscribes but it makes no sense to keep them on the system if you’re not using them, it’s just good practice to keep things tidy.
So what’s the solution?
You need to archive your unsubscribes manually on a regular basis. Archiving unsubscribes removes them as ‘valid’ contacts on your system, which means that they don’t count against your overall Mailchimp bill.
This means you’ll save money if you’re on a standard/essentials plan as it’ll reduce your subscriber count especially if you’re trying to keep under the 2,000 limit on a free plan.
But here’s the problem, I’m sure you’ll agree with me when I say it takes time and effort to manually do this. It’s one of those annoying jobs that has to be done especially if you don’t want to be paying over the odds for your monthly bill.
“Aint nobody got time for that”…
Up until now, there hasn’t been a way to do this automatically.
Now there is and it rocks!
Want to have a system that automatically archives those who are unsubscribed on your account – keeping it trim, clean and ensuring you’re not paying more than you need to?
Now you can…
It’s pretty straightforward to set up too, you just need 10 mins, knowledge of how to set up customer journeys in Mailchimp, and a free Zapier account. It couldn’t be easier.
If you’re interested in setting up this automated system and saving yourself time and money, we’ve put together a step-by-step guide on how to do it. Just click here for your free download.
Nobody likes paying for things that they don’t use, just like with my Spotify Premium, it makes sense to take advantage of the options available to you which will save you money in the long run.
By clearing out your system of unsubscribes you’ll be saving money and now you can do it in a much easier and hassle-free way, giving you time to concentrate on the things that matter the most, growing your business.
Cheesy as it sounds, Liz is the biz when it comes to Marketing. She's worked in Marketing for around 20 years when she went to uni and studied Multimedia Technology…That's where her love affair for all things Marketing began. Since then she has worked for household names such as Wickes, The Rank Group, Nuffield Health, Snappy Snaps and Marriot. Not to mention a great variety of B2B and B2c businesses and agencies.
Here at Chimp Answers she deals with all things Marketing focusing on the Content and Copywriting side of things such as Blog posts, Emails and landing pages. Liz is Certified in Direct-Response Copywriting, Google Digital Marketing Fundamentals,Hubspot Inbound Marketing,Hubspot Social Media and of course, Mailchimp Foundations.
If you want someone to help you with your Mailchimp account, whether it's setting it up, reviving it or just keeping it ticking over, don't be shy.
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