Quick Tip: Why your test emails go to spam and why it may not be a problem
“You’ve tried too many times… I’m putting you in the spam folder now!”
Struggling to understand who your customer actually is?...and what motivates them?
Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it - Download it now!
A common question we get asked by our community is why do my test emails go to spam and does this meant that all my emails will go to spam?
Whenever you send an email to someone, their email account provider needs to work out if it’s going to put that email into the inbox or the spam folder – and uses a variety of different data points to decide what to do.
It looks at previous emails from the sending domain (i.e. yours) and how the recipient reacted to them. It looks at the overall performance of emails from that domain to all the people who use that email provider (e.g. gmail will look at all people who get emails from your domain on their system).
It’ll see if your domain has been marked as spam from some online resources.
It looks at what’s in the email itself and whether the content would be deemed as spammy.
…and probably does a few more things that no-one knows about!
Anyways, your email account (which you send tests to), doesn’t know your emails are tests… and so reacts to them as they would any email they get.
…and since you may send multiple emails to test and not open or engage with them, you’re actually training your account to put these emails into spam!
…but since every recipient’s email provider will have different data, just because it hits your spam box doesn’t mean it will for others.
If you’re worried about your emails going to spam, you need to use a spam checker tool (Zerobounce, Glock Apps) to see if it is, and also why it might be going there.
Then you can decide what to do about it.
…but remember, sending yourself lots of test messages will mean over time they may go to the spam folder… but this doesn’t mean every email you send will.
If you want someone to help you with your Mailchimp account, whether it's setting it up, reviving it or just keeping it ticking over, don't be shy.
Combine 50% marketer and 50% geek to get the perfect combination of marketing expertise and technical understanding. Marketing, MailChimp and how to get the most from email, Robin knows it all
The main man behind chimpanswers.com and the MailChimp Answers Facebook Group. What this man doesn't know about MailChimp...
Proficient in all things MailChimp, Marketing and Systems
Join Our Troop
Like this article? Subscribe now to receive free tips and resources on Mailchimp and marketing.
The Mailchimp Fundamentals
There are some things that are 'Fundamental' to doing Mailchimp the right way.
We call them 'The Fundies'
Join the World's Biggest Mailchimp Community
The Mailchimp Answers Facebook group is the world's biggest Mailchimp community
Everyone has Questions
Understand the 10 most asked questions about Mailchimp... and get the answers to each of them.
A short video course with screen captures of the 10 most popular questions about Mailchimp.