FREE LIVE WEBINAR
Stop collecting emails.
Start collecting insights.
BEYOND THE EMAIL ADDRESS: THE FUTURE OF FORMS
Learn how to create forms more people actually complete — while collecting the information you need to understand them and communicate more relevantly.
You’ll leave knowing how to:
- Get more people to complete your forms
- Decide what information is actually worth getting
- Ask for it without asking too much
- Design better forms using the OPTINS Framework
- Turn those answers into more relevant marketing
Thursday October 22nd
4pm UK
11am EST
1 Hour (inc. 15 min questions)
Can’t attend live?
Register anyway and we’ll send you the recording.
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WHAT YOU’LL LEARN
What Do You Need to Know?
Identify the information that would actually change how you communicate.
How Can You Collect The Information?
Discover the different ways to collect useful information — including the things only your contacts can tell you.
How Do You Get People to Sign up?
Use the OPTINS Framework to improve every part of the journey — from getting the right people to your form to giving them a reason to complete it.
You can’t be relevant if you don’t know who you’re talking to
Everyone wants better performing emails, and relevance delivers… but to be relevant requires information… and more than just a name and an email.
To communicate differently with different people, you need to know something that allows you to treat them differently.
But there’s a catch.
The more you ask, the more you risk people abandoning your form. Ask too little and you learn nothing useful. Ask too much and they may never complete it.
That’s the balancing act.
We’ll look at what information is genuinely worth collecting, when to ask for it, and how to design the experience so more people are willing to give it to you.
Their interests. Their priorities. What they need. What they’re looking for.
Because sometimes you simply have to ask — but how you ask matters.
Chimp Answers is Trusted by Organisations like…
YOUR PRESENTERS
Robin Adams
Position: Founder – Chimp Answers
Skills: Strategy & Data
Motto: “The Easier you make it for something to happen, the more likely it will”
Liz Seymour
Position: Marketing Manager
Skills: Content & Campaigns
Motto: “Spend twice as much time on content as you do on design”
Start with one thing you’d like to know
What one thing could you know about your contacts that would change what you send them?
What they want? What they’re interested in? Why they joined? What they’re struggling with?
This webinar will show you how to identify that information, create forms people are more likely to complete, collect the answers you need, and put them to use.
Thursday 22 October | 4:00pm UK | Free live webinar
Register even if you can’t attend live and we’ll send you the recording.
