FREE LIVE WEBINAR
Stop collecting emails.
Start collecting insights.
BEYOND THE EMAIL ADDRESS: THE FUTURE OF FORMS
Learn how to create forms that reveal what your audience actually wants—so you can send more relevant emails without unnecessarily hurting form completion.
You’ll leave knowing how to:
- Decide what information is worth collecting
- Ask for it without hurting completion
- Design better forms using OPENS Framework
- Turn answers into more relevant marketing
Thursday October 22nd
4pm UK
11am EST
1 Hour (inc. 15 min questions)
Can’t attend live?
Register anyway and we’ll send you the recording.
As an additional gift, you’ll receive a subscription to our regular Mailchimp Newsletter, packed with advice, tips and special offers (you can unsubscribe at any time).
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WHAT YOU’LL LEARN
What Do You Need to Know?
Identify the information that would actually change how you communicate.
How Can You Collect The Information?
Understand the different ways useful information can be collected — including the things only your contacts can tell you.
How Do You Get People to Answer?
Use the OPENS framework to create forms that more people notice, engage with and complete.
You can’t be relevant if you don’t know who you’re talking to
Everyone wants better performing emails, and relevance can deliver this… but it requires information, and more than a name and an email.
To communicate differently with different people, you need to know something so you can treat them differently.
Some of that information is collected naturally, but some of the most useful information can’t be observed. Their interests. Their priorities. What they need. What they’re looking for.
Sometimes, you simply have to ask.
Chimp Answers is Trusted by Organisations like…
YOUR PRESENTERS
Robin Adams
Position: Founder – Chimp Answers
Skills: Strategy & Data
Motto: “The Easier you make it for something to happen, the more likely it will”
Liz Seymour
Position: Marketing Manager
Skills: Content & Campaigns
Motto: “Spend twice as much time on content as you do on design”
Start with one thing you’d like to know
What one thing could you know about your contacts that would change what you send them?
What they want? What they’re interested in? Why they joined? What they’re struggling with?
This webinar will show you how to identify that information, collect it through your forms, and put it to use.
Thursday 22 October | 4:00pm UK | Free live webinar
Register even if you can’t attend live and we’ll send you the recording.
